Happy New Year Rankers For my first vid of 2011, I’m following up on my last story of 2010. Our major Australian retailers are claiming that online retailers are somehow scamming the system by avoiding the GST and thus negatively effecting offline sales.
Aussie retailers still bitching & whingeing
In the early days of ecommerce our major Aussie retailers had a very mixed experience online. Here is a quote from an interview with Harvey Norman’s Gerry Harvey from 2000. This is an interview by 9MSN
Roger: Gerry, can you please give us an overview about how you see the future of online selling?
Gerry Harvey: Well, I think that it is all very over-hyped and that the predictions of a lot of people are too optimistic. I would think that most of the online business will be conducted by traditional retailers and that over 90 percent of the e-retailers will in fact all go out of business one after the other.
Whilst Gerry was right about the hype & businesses going to the wall back then (the above interview occurred a month before the dotcom crash) he was very wrong or at least very hopeful about retailing online being conducted mainly by the major offline retailers. The reality is the major retailers spent a lot of cash back during the dotcom days trying to get it right. I really don’t believe any of them did. Then when it didn’t work they turned their tails and ran.
Rather than treating the medium as another outlet or an opportunity to engage with their customer base Harvey Norman seem to use their sites simply to tell you what their in store prices are. The Australian Goods & Services tax has very little to do with retail sales being down. The UK has seen retail sales up, the US saw its best Christmas since 2007. In Canada, where they are experiencing similar dollar parity partying, the retailers at least acknowledge they need to do something about their high prices when compared to the US. Watch this week’s vid below for more info.
Google warning on 302 Redirects
@superjine & @krigsi, two of our SEO developers came across what looks like a live test Google is conducting on pages in its index that are temporarily redirected or 302′d. If you are 302 pages on your site you really need to watch this video.